Reference: JBGS771808
Job Details
- City:
- Dar es Salaam
- Job Location:
- Tanzania
- Contract Type:
- Full time
- Job category:
- Marketing
Company Details
- Company industry:
- Recruitment Agencies
- No. of Employees:
- 1-5
Preferred Candidate
- Career level:
- Experienced (non-manager)
- Degree:
- Master's degree
- Minimum years of experience:
- 2-5 years
Professional Skills
Language Skills
English, KiswahiliJob Description
The jobholder is responsible for
the management of the marketing and brand identity in order to ensure
that the brand equity and market share grows. The job holder is also
responsible for coordinating all marketing initiatives.
Key responsibilities
1. Support and facilitate development and implementation of strategic market plans for the company.
2. Oversee marketing initiatives for company
3. Develop promotion materials to assist business units in marketing activities
4. Prepare the marketing budgets
5. Manage the productivity of the marketing plans and projects
6. Monitor, review and report on all marketing activity and results
7. Demand generation – develop the strategy and manage the marketing programs that drive demand for company products
8. Develop product positioning and messaging that differentiates company products in the market
9. Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products
10. Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
11. Overall responsibility for brand management and corporate identity
12. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
13. Ensure that all brand assets are effectively managed to deliver a strong brand and grow brand equity.
14. Ensure that the brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices are appropriately branded.
15. Develop a brand positioning that differentiates the company from its competitors and provides value proposition and excellent relationship with our customers.
16. Analyse and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
17. Monitor competitor activity on Digital, print, electronic platforms and advise business
Key Performance Measures
• Brand visibility
• Brand loyalty
• Top of mind brand awareness
• Brand internalization successfully implemented
• Well maintained company image
• Working within budgets
Working relationships
Internal working relationships
The Marketing Manager will be;
• Accountable to the Chief Executive Officer
• Work with all the departments.
External working relationships
• Customers
• Branding companies
• Service providers
Key responsibilities
1. Support and facilitate development and implementation of strategic market plans for the company.
2. Oversee marketing initiatives for company
3. Develop promotion materials to assist business units in marketing activities
4. Prepare the marketing budgets
5. Manage the productivity of the marketing plans and projects
6. Monitor, review and report on all marketing activity and results
7. Demand generation – develop the strategy and manage the marketing programs that drive demand for company products
8. Develop product positioning and messaging that differentiates company products in the market
9. Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products
10. Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
11. Overall responsibility for brand management and corporate identity
12. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
13. Ensure that all brand assets are effectively managed to deliver a strong brand and grow brand equity.
14. Ensure that the brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices are appropriately branded.
15. Develop a brand positioning that differentiates the company from its competitors and provides value proposition and excellent relationship with our customers.
16. Analyse and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
17. Monitor competitor activity on Digital, print, electronic platforms and advise business
Key Performance Measures
• Brand visibility
• Brand loyalty
• Top of mind brand awareness
• Brand internalization successfully implemented
• Well maintained company image
• Working within budgets
Working relationships
Internal working relationships
The Marketing Manager will be;
• Accountable to the Chief Executive Officer
• Work with all the departments.
External working relationships
• Customers
• Branding companies
• Service providers
Position Requirements
1. Bachelor’s degree in Business or social sciences. Masters’ Degree is an added advantage.2. Professional marketing qualification e.g. CIM or equivalent
3. At least 3- 4 years’ experience in marketing management.
4. Experience in the marketing, corporate affairs industry will be an added advantage
Competencies
Technical and functional competencies
1. Excellent customer service skills
2. Knowledge in Diversity management
3. Ability to drive change
4. Stakeholder Management
5. Report writing-ability to develop reports
6. Ability to interact and gain trust from people within and outside the organization
7. Leadership and management-ability to lead teams, mentor and coach staff
8. Decision making –ability to make strategic decisions in a timely and effective manner
9. High moral and ethical standing
10. Highly motivated
Core competencies
1. Communications Skills
2. Building Relationships
3. Focuses on the Customers
4. Develops Self
5. Solves Problems
6. Develops Self
7. Solves problems
8. Develop others
9. Manage quality and risk
10. Manage change and ambiguity
11. Managing and executing strategy